How are things goin’ today?
Today, We are going to be talking about the benefits of mobile apps.
We all know that Numerous businesses have been ushered into the era where there are more mobile users than desktop website users across the world. The containing contents and services got from the utilization of mobile include but not limited to products, services, and even supplies.
This is necessary to give room for handheld devices like Phablets, mobile, and tablets. It’s important to keep your customers abreast on every new development through migration to mobile applications and friendly websites.
Nowadays, every serious business has its own website. Whether user-friendly or not, this website for the business is one of the unique features required by a business for a wide range of purposes.
Interestingly, most businesses are known to have at least one website that is functional and user-friendly.
However, the statistics for the number of people that have a website is not so applicable to the number of people who own mobile applications. Statistically, more than 60 percent in a survey states that they would rather use a mobile application for purchasing online than a website.
If you are in the business of buying and selling of products and services, the ownership of a mobile application is best suited to you for the high transaction rates than a responsive website.
To enhance your productivity and power user engagement, having a mobile application is more beneficial than the website.
Having the edge over your competition requires you to be able to use technological advantages and other beneficial instruments.
Mobile application in your business is one of those technological advances.
So what are the benefits of Mobile applications?
Let’s dive into it and check out more details.
Benefits Of Mobile Applications
It is interesting to ask questions like why do businesses need mobile applications. Well, listed are some of the crucial reasons and benefits of having a mobile application over websites.
- Optimization And Faster Use
Mobile Applications are usually faster than mobile websites. Their optimization and performance actions are also faster on mobile applications.
This is because mobile apps store data on the device. Data retrieval is faster with mobile applications as compared to mobile websites.
Mobile apps first use their stored data before updating itself online with real-time data.
The mobile website, however, needs to get data from web servers depending on your network provider before you can start using it.
This seamless experience is optimized by the use of powerfully integrated features on your mobile phone.
This enhances the user experience and provides unique designs that enable your end-user to get better performance action faster.
This is the first thing.
- Personalized Content
Most times than not, users are on your platform to get the latest information that can be personalized for them.
Interestingly, the GPS feature on the different devices can be used to personalize the user experience of your customer or user.
Through this feature, you can send your user a piece of more tailored information based on location, cultural heritage of the surrounding area, user’s interest, etc.
The user-centric personalization feature of the mobile application let users indicate their preference and interest right from the beginning for more customized contents.
From data gotten from user engagements, more refined recommendations are provided through filtered updates.
- Instant Access
All mobile application is well known for one thing, Instant access!
Through this medium, Users can access the information they want to access and continue from where they left off.
This seamless and quick experience is enhanced by storing vital cache data, which is accessible in offline mode.
Depending on the type of business or services you render, these applications are optimized to provide both online and offline functionality for best performance.
The main advantage of the mobile applications is the ability for one to work offline and the disability of the other.
However, crucial functions like sending real-time data are still not available on the offline mode. Some of the functionality is not available to mobile application users while offline. The mobile application is only able to offer basic contents and functionality.
- Device Functionality Application
Another important added benefit you get from a mobile application is the ability of the mobile application to utilize features from the phone itself. Here, you can use all the amazing features that come with the mobile phone like the location for personalization and customization of offered service.
Also, retargeting and general push notification for marketing purposes is available using the push notification feature, which can be accessed through the mobile user.
Another important feature is the QR and Bar codes, which can be scanned using your camera for internet payment purposes.
There is the accelerometer for cab services and gyro meter for compass which is used for numerous purposes.
Fingerprint features have also been massively implemented for security optimization, especially for the different mobile banking applications, And Many More.
I believe that we all already experienced these cool features.
- Instant Updates
The mobile application uses the instant update feature on the mobile phone when a user starts an application on their mobile device.
This includes push notification which is periodically received regardless of whether the user opens the application or not.
Majorly, the push notification is usually implemented for marketing and promotional purposes.
Furthermore, regular updates from your favorite stores appear in the update section.
This is to keep the end-users abreast on the current updates about various product and services; it is one of the best ways to promote your product and services frequently.
It tells a lot about sales and profit margin conversion.
The mobile applications are designed to support functions on your mobile. It is one of the distinct functions of a mobile application.
The adaptability of the mobile application to the mobile phone itself makes the application more useful to the end-user.
Performing certain actions that cannot be performed on the web version makes it more user-friendly.
Interestingly, the customization of the different mobile application to the branding of businesses is an advertisement scheme on its own.
You can also update colors and layout whenever you feel you need to update versions in line with the vision you have for your company.
- Cost Reduction And Improvement In Productivity
Through the mobile application feature, you can reduce the cost for marketing by simply optimizing your investment in your mobile application.
The increase in communication between you and your end-users depends greatly with how you can communicate with them on a personal level. The increase in the number of people with mobile devices already points towards the fact that you can target market through this channel.
Using the mobile application for marketing and advertisement purposes reduce your cost for general marketing drastically. Interestingly, your end users can also integrate their social media channel to share and increase social media reach.
- Customer Engagement
The mobile application can act as the two-way interface between customers and the service provider. This provides a direct route for an immersive experience. For lodging of complaints and other reasons, the use of this channel is crucial for the engagement of customers.
It is also useful for interactive purposes, like sharing images with family and friends to feature what has been bought through easy sharing. This improves the user engagement for connecting for delivery and settling of grievances.
The use of mobile applications over the website is growing by the thousands every day. There are currently millions of mobile applications on the internet right now, and there are millions still in development.
According to research, users are spending more time on their mobile while they are on the go. The ability to utilize this piece of information to your advantage and utilization of the mobile applications for your business is instrumental to the growth and development of your services.
With these being said, it seems obvious that we can benefits with mobile apps over the websites. So I’d say it is always a good idea to have mobile apps to grow the potential of your business.
What would you say? Please leave your thoughts at the comment section below.